Together, We Will

The NIL Collective of Iowa State University

Our Process

Collaborate

Partnerships between Cyclone Nation, student-athletes, and the local Central Iowa community.

Support

Empower student-athletes to stay in school and support themselves financially, while also providing guidance on financial awareness from our volunteer group of CPAs and attorneys.

Promote

Encourage student-athlete personal growth and support civic and charitable involvement, specifically youth organizations.

Connect

Build relationships between student-athletes, Iowa State, and the  Central Iowa community.

The incredible fans and values of Iowa State shape our identity and remain steadfast amidst the changing landscape of college athletics. The We Will Collective, a 501(c)(3) organization, supports student-athletes who share our Cyclones' passion and encourages them to contribute to the community. By utilizing their NIL, we believe athletes can enhance their character and make a positive impact on society. The We Will Collective embodies our Cyclones' values while thriving in the new era of college athletics, aiming to do well by doing good together.

Our Mission

Upcoming Events

About We Will

The incredible fans and values of Iowa State are what make us who we are.  It’s what we stand for. College athletics will change year after year, but the values of Iowa State fans remain the same.

We Will Collective has a simple mission. We aspire to support student-athletes that share our passion for the Cyclones and encourage them to be community-minded.

Group of adults and kids in sports jerseys standing on a baseball field, smiling for a photo.
Group of five people outdoors, three children in casual clothing and two adults wearing red shirts with "WE WILL" printed on them, standing in front of a wrestling ring, with a referee visible in the background.
A group of three people sitting in a classroom setting. Two are wearing Iowa State shirts. One person is holding an open children’s book and reading aloud to the group. Another person holds a closed book. Whiteboard and classroom materials are in the
Curtis Jones with Cy
Iowa State Athletes volunteering at a local non-profit
Group of children and adults sitting on bleachers at a sports event, wearing themed t-shirts, with "PERRY" and a bird mascot visible in the background.
Robert Jones, Men's Basketball, with supporters.
Iowa State University fans at a banquet
Iowa State Women's BB Players with golfers during a fundraiser.
Iowa State Football Coach Matt Cambell talking at an event.
Iowa State Women's Basketball players at a fundraiser.
We Will Marquee Sign
Three young men in wheelchairs smiling on a basketball court; one holding a basketball. They are dressed casually with others playing basketball in the background.
Iowa State athletes at a basketball camp
A group of ten people wearing matching striped "Make-A-Wish" shirts stand on a grassy area, with trees in the background. They are outdoors, and most are wearing shorts and hats, suggesting a casual event.
Group of people posing at a formal event, wearing gala attire in a decorated hall.
A man and a child smiling outdoors on grass, with the man wearing a "Make-A-Wish" shirt and the child wearing a yellow shirt holding a candy.
Group of men wearing Iowa State University Cyclones football shirts standing indoors on a basketball court.
Football coach holding a tackling dummy on a field with young players in the background.
A young boy wearing a red football t-shirt is getting an autograph on a football from a seated person in a striped shirt labeled "PERKINS 11" at an outdoor event. Other people, including children and adults, are gathered around a fenced area, some ho
A person in a black t-shirt is standing in a gymnasium speaking to three children. The gym has banners and signage for Carroll High School and its mascot, the Tigers. One child is holding a sports hat. The floor is a basketball court.
Children participating in a youth football training session with coaches, practicing blocking drills using pads on a grassy field, with goalposts in the background.
A large group of children and adults in a gymnasium, standing on a basketball court marked with "Carroll Tigers," posing for a group photo.
Youth basketball players in a huddle on a court
Children learning basketball in a gymnasium with instructors
Conrad Hawley, Iowa State Men's Basketball speaking with youth at a camp.
A group of people, including athletes wearing "Iowa State Football" shirts, signing posters at a table outdoors next to a Starbucks Coffee.
Group of four people standing under a Northwest Bank canopy tent, with informational materials and water bottles on a table in front of them.
Group of people in a gym wearing matching T-shirts posing on a basketball court with a tiger mascot logo on the floor.
People enjoying a ride on a wooden roller coaster.
Man holding a child near a basketball hoop, with people and basketballs around.
A group of people, including basketball players holding basketballs, posing in a gymnasium with a scoreboard in the background.
Three men posing together outdoors on a golf course, wearing casual polo shirts and hats. One wears sunglasses. They are smiling, with one man in a white shirt featuring an Iowa State logo. Golf carts and greenery are visible in the background.
Three men in matching athletic polo shirts and pants standing in front of a Make-A-Wish Iowa backdrop.
People on stage at a Make-A-Wish event with star backdrop and 'Wish' sign
People interacting at a promotional booth with a yellow table, jewelry display, and "We Will" branding on a backdrop.
Two adults sitting in front of a group of children, with one adult reading aloud from a book in a classroom setting. The children are listening attentively. A whiteboard is visible in the background.
A person wearing an Iowa State sports outfit poses with three young children in a restaurant. The environment features sports memorabilia, and there’s a TV showing a basketball game in the background.

We Will Club

Exclusive gear and player experiences for members.

FAQs

  • As a 501(c)3, we’re governed by a volunteer board. Our team is made up of Iowa State alums and former staff, who give their time, energy, and resources to help We Will Collective become a force for good in our community. Our Executive Director is Brent Blum, who can be reached at brent@wewillcollective.com

    Learn more about our team here.

  • Yes! We received tax-exempt status in May of 2022. Our EIN is 88-1849753.

  • Yes! You can donate online, mail checks, or even donate stock or gifts of grain, and we will be able to offer you a tax receipt.

  • We are excited to help players bring recognition to causes they care about, helping Iowa’s charitable organizations find needed help and growing the character of student athletes. This year we have worked with over a dozen central Iowa non-profits.

  • We believe that we can do good in Iowa and help Iowa State as well. There’s no avoiding that NIL opportunities are attractive to students. We want to make those opportunities available for work that makes Iowa better and Iowa State student athletes more engaged in their community.

  • Please contact Executive Director, Brent Blum, at brent@wewillcollective.com for any gift related questions.

  • This non-profit works hand-in-hand with our We Will Collective Club partner. Each invests over 90 percent of funds to Cyclone student-athletes. Donations are tax-deductible to our non-profit, while memberships to the We Will Club are not. Please consult a tax professional for official guidance.

  • Name, image, and likeness is the new ruling by the NCAA for student-athletes to leverage and profit from their NIL. Athletes can now partner with organizations and businesses to build their respective brands.

  • Our organization was formed by Iowa Staters with deep roots in the Iowa State Family. Our goal is to empower student-athletes to use resources and opportunities and help our university gain a competitive advantage by supporting those that choose to be Cyclones.

  • We are a separate organization, but the official NIL group that works with and has the support of the Iowa State administration.

  • Our organization partners with and is tied to the We Will Collective, which was founded to pair Iowa State student-athletes and Iowa non-profits and maintains a 501c3 status. The We Will Club is in addition to their work and both groups support Iowa State student athletes by investing over 90 percent of funds contributed to Iowa State student-athletes. If you prefer to support the Cyclones via a tax-deductible gift, visit Wewillcollective.com.

  • Please contact events@wewillcollective.com with any subscription questions/requests.

    If you have a We Will Club Membership (with Basepath), use this link to edit your subscription level or card information: https://basepath.co/portal_login/wewillclub